For The Tired Ones (I See You)
If you're about ready to quit, don't!
Dear ones, where do I start?
I’ll start by sharing what just happened to me five minutes ago. A ping in my inbox saying my IG has been ‘flagged’ for breaking their policies.
For what? What I do?!!
I still don’t know.
And the reality is I have ZERO control over what the IG algorithm does. None of us do.
Isn’t that nuts? We spend so much time creating posts and content, yet, for what? Do the people we serve really see that, or does it go to the bottom of the feed?
Digital Marketing: What Else
It’s a scary world when you put all your trust and effort into one thing and cling on like your livelihood depends on it. In my case, investing so much energy and time into IG…
So what next?
My answer is: Diversify.
Let me elaborate: Marketing shouldn’t ever be limited to one single source, especially if you don’t own that source.
See, I’m personally still a fan of mouth-to-mouth marketing, billboard flyers, or talking over coffee with a friend who might know someone needing my services.
I give out business cards.
I enjoy networking.
I send DMs and messages to those I’ve worked with before.
After all, life is well and truly short, so why dodge the one thing we crave?
That thing? It’s called Connecting with other humans.
Tell Me More
To stop me from saying something I’ll mistake later down the line, please treat your business as the important entity it is.
Your biz is not your life no, but it’s way more important than letting some little nonhuman substances take precedence over how much visibility your business gets.
(I don’t want to say that explicitly unless I pi*s off more bots, lol. Hopefully, it makes sense, but if not, drop a comment, and I’ll explain another way.)
Ideas To Market Your Business Without Socials
With that, here are some thoughts for business marketing that isn’t focused solely on social media:
Start a blog
Invest more in your own domain (website) with SEO
Go old school - flyers, paper adverts, newspaper listings etc
Networking
Events
Emails to CEOs
Volunteering
Summary
I’ll post an update if I hear back from my IG appeal - but I don’t hold out much hope.
Instead, I’ll be pinning business cards to our local noticeboard in the dreary November rain, as that’s far more likely to convert, it seems.
Peace, love, and joy to you, dear ones! See you soon.
Sophie x